Since 1st April 1963 ‘Music In The Night’ has been attracting an average nightly audience of just over one million. The programme which is on the air from midnight to 3 a.m. during Summer Time and until 2 a.m. during British Winter Time is tremendously popular with motorists and long distance lorry drivers and a large amount of mail is received from night nurses, students and night factory workers. There are also a lot of ‘under the blanket’ teenage listeners. Radio Luxembourg pioneered early morning listening in the United Kingdom and it is our intention to improve the current programme by including items of special interest to the type of listener likely to be tuning in after midnight.
Music for all age groups is our aim in ‘Music In The Night’ with a special L.P. section between 12.30 and 1 a.m. each morning. Current pops will be included between midnight and 12.30 a.m. and from 1 a.m. till close down our aim is to play pop standards with the accent on melody. Apart from the L.P. section the programmes will be presented by our own D.J.’s direct from Luxembourg.
It is intended to reserve the majority of the time for ‘Spots’ and clients buying into ‘Music In The Night’ should pay special attention when producing ‘Commercials’. These should be designed to fit into the mood of the programme and experience has taught us that the 30-second commercial is the most effective in the early hours of the morning.
|SPOT ANNOUNCEMENTS||Midnight-1 a.m.||17/- per second.|
|1 a.m.-2 a.m.||12/- per second.|
|2 a.m.-3 a.m.||10/- per second.|
|AIRTIME||Midnight-1 a.m.||£40 per ¼ hour.|
|1 a.m.-2 a.m.||£30 per ¼ hour.|
|2 a.m.-3 a.m.||£20 per ¼ hour.|
Series discount is the same as for all English language broadcasts.
Surveys conducted by Social Surveys (Gallup Poll) Ltd. give the audience to ‘Music in The Night’ commencing at midnight as follows.